For: Peter & Sons
Format: Short promotional trailer
This short cinematic teaser was created as a marketing asset for Alibi, designed to build early awareness through atmosphere and narrative tension. Inspired by classic murder-mystery storytelling, the trailer focuses on intrigue, suspicion, and investigation to establish the game’s thematic identity.
The objective is to spark curiosity and memorability ahead of launch. The piece is intended for pre-launch campaigns, social media, and operator previews, supporting top-of-funnel marketing efforts.
For: Peter & Sons
Format: Gameplay trailer
This gameplay trailer was produced as a B2B marketing asset to present the core mechanics and key features of Alibi in a clear and efficient way. Using real in-game footage, the video showcases gameplay flow, feature triggers, and win moments to support quick product evaluation.
Designed for operator platforms, game listings, and launch campaigns, the trailer focuses on feature clarity and commercial readability, complementing the cinematic teaser by shifting from narrative positioning to product-driven communication.